Umuntu Media expands to 16 African countries

Through the Mimiboard technology, Umuntu Media has now expanded to Malawi.

13 MARCH 2013, AFRICA
Summary
Nyasa Times is the latest online publisher to make use of Mimiboard, the noticeboard technology brought to you by Umuntu Media. With this established partnership, Umuntu Media has expanded their presence to 16 African countries.

The latest publisher to make use of this innovative noticeboard technology, Mimiboard, is Malawi-based Nyasa Times. The breaking news site has decided to integrate with this technology for three reasons:

  • To aggregate and consolidate their social chatter, and bring the power of traffic back to their website
  • To provide a facility on their website for user-generated content to be uploaded
  • To monetise social conversations in an innovative way

"We are always looking for the best technology for our readers. Mimiboard by Umuntu Media complements and helps Nyasa Times to harness the social conversations buzzing around major issues. Mimiboard offers something that we did not have and would have  taken us a lot of resources to develop. It is exciting to partner with a like-minded media technology company," said Edgar Chibaka, Nyasa Times Managing Director.

Nyasa Times is a privately owned Malawi online news publication started in 2006 and is known for breaking news, features, analyses, etc. The publication has year-on-year been voted the best online news source in Malawi and ranks among the top five websites in Malawi, with over 10 million page views a month. 

More about Umuntu Media: They exist to help communities by making it easy for them to create and share content. Through the establishment of trusted brands (iPortals) and smart technology (Mimiboard) their aim is to improve access to information and facilitate user-generated content. 

Founder and CEO Johan Nel: "Access to information is a critical part of the development of this continent. Information leads to more knowledge, transparency, self-education and improvement. Umuntu Media is becoming the Pan-African local-content provider and one of the leading forces driving digital change."

Quotes
"We are always looking for the best technology for our readers. Mimiboards by Umunthu Media complements and helps Nyasa Times harness the social conversations buzzing around major issues. Mimiboards is offering something which we did not have and would have taken us a lot of resources to develop. It is exciting to partner with a like-minded media technology company" Edgar Chibaka
"Access to information is a critical part of the development of this continent. Information leads to more knowledge, transparency, self-education and improvement. Umuntu Media is becoming the Pan-African local-content provider and one of the leading forces driving digital change." Johan Nel
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Spokespeople
About Umuntu Media

Enabling local content creation and unlocking access to this content across Africa. 

We are here to help communities by making it easy for them to create and share content. Through the establishment of trusted brands (iPortals) and smart technology (Mimiboard) we aim to improve access to information and facilitate user-generated content. We are building the local-wide web and we love it.

Timeline:

  • Launched nine African content and information portals
    • Became the biggest local website in Namibia (2nd in Botswana)
    • Created one of the biggest Facebook followings of any media group in these nine countries
    • Initiated first-time digital advertising spend from many local organisations
    • Launched iAngola and iMozambique in Portuguese
  • Received the Nokia and World Bank Innovator of the Year Award 2012
  • The first African company to be selected as a finalist in the iMedia Next Wave competition (Austin, Texas)
  • Launched Mimiboard, which resulted in an additional 414 000  visitors to  our network in the first month
  • Through the use of Mimiboard, Umuntu Media reached 4,5 million visitors per month by the end of 2012 (currently 7,5 million per month)
  • Currently Umuntu Media is present in 16 African markets (iPortals and Mimiboard) – planned expansion to 25+
  • Featured in numerous articles across the world; highlights include BBC, The Next Web, iMedia connection, Memeburn

 

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