Mimiboard steals the show at Open Innovation Africa Summit
Mimiboard, a mobile application, has been awarded 1st prize at the inaugural OIAS event in Kenya.
31 MAY 2012, KENYA
SummaryAt the recent ‘Open Innovation Africa Summit' held in Nairobi, Kenya, technology companies from across Africa came together to show case what this beautiful continent has to offer. Umuntu Media, an African based media company, launched the Mimiboard which left many with mouths open and eyes popped out! The Mimiboard creates hyper-local content that serves everyday needs, be they business or personal.
Umuntu Media, an African based media company, launched the Mimiboard which left many with mouths open and eyes popped out! The Mimiboard creates hyper-local content that serves everyday needs, be they business or personal.
Johan Nel, CEO of Umuntu Media, said he had identified a need in the market for African news: for Africans, created by Africans. And so the ‘Ifamily’ portals were born – IZambia, IRwanda, IBotswana, to name but a few. Each of these news portals gives Africans news relevant to their respective countries.
The Mimiboard is a creation that aims to further localize news and conversations for Africans, by Africans. In essence, it is a virtual notice board where the online community can leave notes for one another. Mimi meaning “I” in Swahili is just the virtual 3.0 version of an actual, traditional, notice board, but one that anyone can create or add categories too! This easy to use, intuitive piece of technology enables communities on hyper-local level to communicate with one another on a variety of topics at the touch of a button (or two).
That is: A fishmonger in Mombasa creates a Mimiboard called: Mombasa Fish Market. He tells all the fishermen to update their catch via SMS, Android, J2ME while they are on the water. He then sits at the market and looks at the latest catch on Mimiboard (some even include photos).A Taxi driver printed a sticker on the side of his taxi with his Mimiboard ID. A tourist in the area opens Mimiboard on her phone and looks for Taxi’s in the area. She posts a note on the Taxi available board. "Please pick me up at Kibera and take me to the airport. Jane 01282992929".Nel walked away with a Nokia LUMIA 800 after winning in the app demo competition.
Umuntu Media, a true definition of PROUDLY AFRICAN is taking African, and indeed worldwide, technology to greater heights!
""This is a very important thing for me: I want the rural communities to start communicating. Instead of driving into town to see what was stuck up on the board, it can be virtual," " Johan Nel
About Umuntu Media
Enabling local content creation and unlocking access to this content across Africa.
We are here to help communities by making it easy for them to create and share content. Through the establishment of trusted brands (iPortals) and smart technology (Mimiboard) we aim to improve access to information and facilitate user-generated content. We are building the local-wide web and we love it.
- Launched nine African content and information portals
- Became the biggest local website in Namibia (2nd in Botswana)
- Created one of the biggest Facebook followings of any media group in these nine countries
- Initiated first-time digital advertising spend from many local organisations
- Launched iAngola and iMozambique in Portuguese
- Received the Nokia and World Bank Innovator of the Year Award 2012
- The first African company to be selected as a finalist in the iMedia Next Wave competition (Austin, Texas)
- Launched Mimiboard, which resulted in an additional 414 000 visitors to our network in the first month
- Through the use of Mimiboard, Umuntu Media reached 4,5 million visitors per month by the end of 2012 (currently 7,5 million per month)
- Currently Umuntu Media is present in 16 African markets (iPortals and Mimiboard) – planned expansion to 25+
- Featured in numerous articles across the world; highlights include BBC, The Next Web, iMedia connection, Memeburn