Umuntu Media and Kata Kata in content partnership

Umuntu Media and Kata Kata Online Cartoon Magazine today announced a content partnership to supply online audiences in Africa with humorous digital cartoon content

15 DECEMBER 2011, AFRICA
Summary
Umuntu Media and Kata Kata Online Cartoon Magazine today announced a content partnership to supply online audiences in Africa with humorous digital cartoon content.

Umuntu Media and Kata Kata Online Cartoon Magazine today announced a content partnership to supply online audiences in Africa with humorous digital cartoon content.

The cartoons will be featured initially as part of a trial phase on Umuntu Media's three digital platforms in Botswana (www.ibotswana.co.bw), Zambia (www.izambia.co.zm) and Zimbabwe (www.izimbabwe.co.zw).  With plans to roll it out to all platforms.

Johan Nel, Umuntu Media CEO, said that the partnership will provide their audience with quality, humorous content.

"Umuntu Media strives to become a leading lifestyle portal in Africa. We believe that providing such content is as important as supplying our audiences with hard-hitting news of the day," Nel said. "We really look forward to offering our community weekly comic relief across all of our platforms."

Ogo Ubabukoh, Kata Kata's Editor in Chief, said this partnership will help to expand the reach of their content and readership.

"We are going to bring to Umuntu Media's platforms irresistible African stories and ideas in a cartoon form. It is our hope that through Umuntu Media's vast network, we'll keep Africa's cultural realities told through the stories alive by stimulating personal interactions and exchange of ideas among readers," Ubabukoh said.

In a jovial, funny and yet satirical manner, Umuntu Media and Kata Kata will aim to provide African audiences with thought-provoking cartoons.

"It is our belief at Kata Kata that life is not all about seriousness. One needs some laughs and relaxation to face serious challenges in Life," said Ubabukoh.  

Quotes
""Umuntu Media strives to become a leading lifestyle portal in Africa. We believe that providing such content is as important as supplying our audiences with hard-hitting news of the day," Nel said. "We really look forward to offering our community weekly comic relief across all of our platforms."" Johan Nel, Umuntu Media CEO
""We are going to bring to Umuntu Media's platforms irresistible African stories and ideas in a cartoon form. It is our hope that through Umuntu Media's vast network, we'll keep Africa's cultural realities told through the stories alive by stimulating personal interactions and exchange of ideas among readers," Ubabukoh said." Ogo Ubabukoh, Kata Kata's Editor in Chief
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About Umuntu Media

Enabling local content creation and unlocking access to this content across Africa. 

We are here to help communities by making it easy for them to create and share content. Through the establishment of trusted brands (iPortals) and smart technology (Mimiboard) we aim to improve access to information and facilitate user-generated content. We are building the local-wide web and we love it.

Timeline:

  • Launched nine African content and information portals
    • Became the biggest local website in Namibia (2nd in Botswana)
    • Created one of the biggest Facebook followings of any media group in these nine countries
    • Initiated first-time digital advertising spend from many local organisations
    • Launched iAngola and iMozambique in Portuguese
  • Received the Nokia and World Bank Innovator of the Year Award 2012
  • The first African company to be selected as a finalist in the iMedia Next Wave competition (Austin, Texas)
  • Launched Mimiboard, which resulted in an additional 414 000  visitors to  our network in the first month
  • Through the use of Mimiboard, Umuntu Media reached 4,5 million visitors per month by the end of 2012 (currently 7,5 million per month)
  • Currently Umuntu Media is present in 16 African markets (iPortals and Mimiboard) – planned expansion to 25+
  • Featured in numerous articles across the world; highlights include BBC, The Next Web, iMedia connection, Memeburn

 

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