Primedia Online partners with Umuntu Media in pan-African content syndication deal

Primedia Online is providing a comprehensive content solution to Umuntu Media’s African portals across the technology, lifestyle and entertainment news areas. Umuntu Media, based in Cape Town, has recently added two new portals to its stable: iZimbabwe.co

30 NOVEMBER 2011, CAPE TOWN
Summary
Primedia Online is providing a comprehensive content solution to Umuntu Media’s African portals across the technology, lifestyle and entertainment news areas. Umuntu Media, based in Cape Town, has recently added two new portals to its stable: iZimbabwe.co.zw and iBotswana.co.bw were launched in November.
Primedia Online is providing a comprehensive content solution to Umuntu Media’s African portals across the technology, lifestyle and entertainment news areas. Umuntu Media, based in Cape Town, has recently added two new portals to its stable: iZimbabwe.co.zw and iBotswana.co.bw were launched in November.

The launch of the local lifestyle portals in Zimbabwe and Botswana will deliver relevant local content focusing on entertainment, property, jobs, news and so much more to users across each country. At the same time, Umuntu is relaunching iNamibia.co.na and iZambia.co.zm, which have both seen significant growth since their initial launch in January.

Primedia Online business development manager, Susan Hansford, said, “Umuntu Media approached us to supply content for their existing and newly opening portals. Primedia Online is always looking for new opportunities to take the iafrica.com content to wider audiences. In total over 230 articles will be made available, providing visitors with the latest celebrity gossip, music and movie news, food recipes, relationship advice, wellness, gadget news and fashion galleries. New content will refresh on daily and weekly basis depending on the sections.”

Johan Nel, Umuntu Media CEO and founder, said, “We are a passionate start-up that drives local content and technology across Africa. Now is an exciting time for our continent and also for Umuntu, which we can see in the uptake of our local content portals. We are looking forward to the next phase in which we will be aggressively rolling out seven more portals by April 2012.”

Susan Hansford added, “This is hopefully just the first step and we are also exploring further opportunities together, with a view to forging a long term relationship with such a forward thinking team headed up by Johan Nel.” 

Syndication enquiries can be made through the Primedia Online business development manager, Susan Hansford.
Quotes
" “We are a passionate start-up that drives local content and technology across Africa. Now is an exciting time for our continent and also for Umuntu, which we can see in the uptake of our local content portals. We are looking forward to the next phase in which we will be aggressively rolling out seven more portals by April 2012.”" Johan Nel, Umuntu Media CEO and founder
"“This is hopefully just the first step and we are also exploring further opportunities together, with a view to forging a long term relationship with such a forward thinking team headed up by Johan Nel.” " Susan Hansford, Primedia Online business development manager
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About Umuntu Media

Enabling local content creation and unlocking access to this content across Africa. 

We are here to help communities by making it easy for them to create and share content. Through the establishment of trusted brands (iPortals) and smart technology (Mimiboard) we aim to improve access to information and facilitate user-generated content. We are building the local-wide web and we love it.

Timeline:

  • Launched nine African content and information portals
    • Became the biggest local website in Namibia (2nd in Botswana)
    • Created one of the biggest Facebook followings of any media group in these nine countries
    • Initiated first-time digital advertising spend from many local organisations
    • Launched iAngola and iMozambique in Portuguese
  • Received the Nokia and World Bank Innovator of the Year Award 2012
  • The first African company to be selected as a finalist in the iMedia Next Wave competition (Austin, Texas)
  • Launched Mimiboard, which resulted in an additional 414 000  visitors to  our network in the first month
  • Through the use of Mimiboard, Umuntu Media reached 4,5 million visitors per month by the end of 2012 (currently 7,5 million per month)
  • Currently Umuntu Media is present in 16 African markets (iPortals and Mimiboard) – planned expansion to 25+
  • Featured in numerous articles across the world; highlights include BBC, The Next Web, iMedia connection, Memeburn

 

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