Info
Africa | Published on: March 13, 2013
Social media pitch
Malawi's Nyasa Times is the latest publisher to use the technology, Mimiboard, an Umuntu Media product. http://pr.co/p/000vrd
Summary
Nyasa Times is the latest online publisher to make use of Mimiboard, the noticeboard technology brought to you by Umuntu Media. With this established partnership, Umuntu Media has expanded their presence to 16 African countries.
Details

The latest publisher to make use of this innovative noticeboard technology, Mimiboard, is Malawi-based Nyasa Times. The breaking news site has decided to integrate with this technology for three reasons:

  • To aggregate and consolidate their social chatter, and bring the power of traffic back to their website
  • To provide a facility on their website for user-generated content to be uploaded
  • To monetise social conversations in an innovative way

"We are always looking for the best technology for our readers. Mimiboard by Umuntu Media complements and helps Nyasa Times to harness the social conversations buzzing around major issues. Mimiboard offers something that we did not have and would have  taken us a lot of resources to develop. It is exciting to partner with a like-minded media technology company," said Edgar Chibaka, Nyasa Times Managing Director.

Nyasa Times is a privately owned Malawi online news publication started in 2006 and is known for breaking news, features, analyses, etc. The publication has year-on-year been voted the best online news source in Malawi and ranks among the top five websites in Malawi, with over 10 million page views a month. 

More about Umuntu Media: They exist to help communities by making it easy for them to create and share content. Through the establishment of trusted brands (iPortals) and smart technology (Mimiboard) their aim is to improve access to information and facilitate user-generated content. 

Founder and CEO Johan Nel: "Access to information is a critical part of the development of this continent. Information leads to more knowledge, transparency, self-education and improvement. Umuntu Media is becoming the Pan-African local-content provider and one of the leading forces driving digital change."

Quotes
We are always looking for the best technology for our readers. Mimiboards by Umunthu Media complements and helps Nyasa Times harness the social conversations buzzing around major issues. Mimiboards is offering something which we did not have and would have taken us a lot of resources to develop. It is exciting to partner with a like-minded media technology company

— Edgar Chibaka
Access to information is a critical part of the development of this continent. Information leads to more knowledge, transparency, self-education and improvement. Umuntu Media is becoming the Pan-African local-content provider and one of the leading forces driving digital change.

— Johan Nel